• Privacy Policy

    Updated and published on August 29, 2025


    Zdvrd.com and its group companies (collectively, "Zdvrd," "we," "us," or "our") have created this Privacy Policy (the "Policy") to inform you about: (1) the types of information we collect; (2) the choices you have regarding such information; and (3) how we collect, use, share, update, and protect such information. This Policy applies to information collected through our websites, our mobile/tablet websites, our social media, our apps, our registration and event services, our communication platforms, our stores, our kiosks, and other digital and omnichannel properties owned or controlled by Zdvrd that are relevant to this Policy (each a "Website" and collectively, our "Websites").

    This Policy and your use of any of our Websites are subject to our Terms of Use. If you have any questions about this Policy, please contact us using the "Contact Us" below.



    Categories of Information Collected

    Some of the information we collect is "Personal Information," which generally refers to information that can identify you personally and other information we associate with you. This information may include name, mailing address, email address, driver's license number, date of birth, Social Security number, credit/debit card information (and related payment information), and/or telephone number. If you register for an event on our website or create an account (if you have already registered for an account), the personal information we collect may relate to a minor. By providing your child's personal information to the event organizer (if the organizer is not us) or us, you represent that you are the child's parent, guardian, or have the authority to share this personal information with the event organizer and us, and consent to the event organizer sharing such information directly with us. If you provide us with the personal information of any other individual, you represent that you have that individual's consent to provide us with their information and to our use of that information in accordance with this policy.


    We collect several types of information from different sources:

    a. Information You Provide: We receive information you provide to us when you:

    (1) create an account with us (including an online shopping account, product review account, customer loyalty account, event registration account, or any other type of account);

    (2) apply for a credit card through us or one of our banking partners;

    (3) purchase or return a product;

    (4) apply for a job opportunity;

    (5) apply for a license or similar transaction, subject to government compliance obligations;

    (6) contact us through any customer service method;

    (7) submit user-generated content (through our website, internet marketing channels, or otherwise);

    (8) participate in customer research, surveys, sweepstakes, or promotions;

    (9) subscribe to emails or other messages;

    (10) work with our teammates/colleagues to provide you with services or otherwise help you meet your product needs and make purchases through the use of the website;

    (11) download or use our website;

    (12) file a claim or participate in an investigation regarding a claim or loss;

    (13) otherwise communicate information to us.


    b. Information We Receive from Third Parties We may receive information you provide on behalf of third parties, or that third parties provide on your behalf, including, but not limited to, gift recipient information, online registration/purchase information, in-store delivery information, in-store pickup information, registration information, or information about your interactions with other users on our team sports or event websites.

    We obtain information from sources that assist us in (i) updating, enhancing, improving, and/or analyzing our records or data; (ii) performing marketing and research services; and (iii) detecting fraud or theft. We may also obtain information about you from third parties with whom we have a relationship or other contractual relationship. If we acquire a business, we may obtain information from the seller of that business. Additionally, we may obtain information from various consumer reporting agencies and related service providers.

    We also work with third-party service providers who provide us with feedback about our website, analytical data, and general information about browsing patterns to improve our website and internet marketing channels, and may use cookies, web beacons, and other tracking mechanisms to collect such information.


    c. Information Passively Collected When You Use the Website. When you visit our websites or interact with us through your device, we may collect "User Activity Information" through cookies, web beacons, and other similar or related technologies (collectively, "Information Technologies"). A "cookie" is a small text file that your browser sends and stores on your device when you visit our websites or use our internet marketing channels. "Web beacons" (also known as pixels or tags) are a common web technology used on our websites and internet marketing channels to monitor visits, interactions, and effectiveness of specific pages on our websites and internet marketing channels.

    The User Activity Information we collect through these Information Technologies includes Internet Protocol (IP) addresses, device characteristics (such as connection type, operating system, browser type, screen resolution), location information, user IDs, and your interactions with our websites and internet marketing channels, such as the web pages you visit, your keyword searches, and the products or product categories you view. User Activity Information may also include information about your mobile device (if used to access the websites) (such as device model, operating system, unique device identifier, and mobile network information); how you use our websites and internet marketing channels, search terms, pages you visit on our websites, and application performance information. Additionally, while user activity information does not typically identify or relate to you personally, we may associate such information with you and may determine your approximate location based on such information. We share personal information only for the purposes identified in this Privacy Policy, but internet marketing channels may use user activity information collected on our website for their own purposes, and some of these channels may be able to associate such information with you based on other information they collect independently of Zdvrd.


    d. Social Media Visits. We engage with existing and potential customers through various internet marketing channels and social media services (such as Facebook). If you contact us through one of our internet marketing channels, request customer service through social media, or otherwise direct us to communicate with you through social media, we may contact you or engage with you using other social media tools. In these cases, your interactions with us are governed by this Policy and the privacy policy of the social media platform you use. If you choose to visit, link to, or log in to our website or internet marketing channel, or otherwise communicate with us through a third-party social media service, you authorize us to access and use the information you post or store on that social media service, and to store your username and password for that social media service, in accordance with the privacy policy of that social media service and the privacy settings applicable to your account. When you access or log in to our websites or internet marketing channels through a social media service, any information you provide may also be accessed by that service, subject to that service's privacy policy. For more information and how to manage the information these social media services provide to us, please review the applicable privacy settings in your account with the relevant social media service. We do not control and are not responsible for the privacy practices of such services. Please refer to the privacy policies of such services for more information.


    e. Other Information. In addition to the personal information collected above, we may also collect information that does not personally identify you and is not linked to your personal information. We may also de-identify this information so that it no longer identifies you. We may aggregate and use this information for marketing and other activities that do not use our customers' personal information, but such activities are not covered by this Policy.



    Your Choices

    We offer customers a variety of choices regarding our collection, use, and disclosure of personal information:

    a. Email Opt-Out. You can unsubscribe or update certain preferences using the methods provided in the "Contact Customer Service" link below. Regardless of whether you decide to opt-out of promotional emails, we may still contact you to respond to inquiries, transaction-related matters, and for transactional purposes (e.g., sales confirmations, shipping notifications, recalls, product information, service/alert notifications, and account maintenance).


    b. Disabling Cookies. We may personalize your experience through our websites and Internet Marketing Channels based on your interactions with us and elsewhere on the Internet, as well as your interactions (and your device) with our Internet Marketing Channels. However, you have choices about how your device interacts with our websites and Internet Marketing Channels. You can choose to visit our websites and Internet Marketing Channels without accepting certain technologies on your device, and you can opt out of or modify certain elements that are tailored and delivered to you based on your browsing history. If you choose to restrict these technologies, you can still visit our websites and Internet Marketing Channels, but you may not be able to take full advantage of certain features. You can also manage third-party tracking by turning off cookies and changing your browser settings.


    c. Interest-Based Advertising and Opt-Out Requests. We participate in interest-based advertising (IBA), also known as online behavioral advertising. When you visit our websites, Internet Marketing Channels, and other websites, we use third-party advertising companies and networks to display ads tailored to your individual interests based on your browsing and online shopping patterns, and to serve Zdvrd ads to you across the Internet and other channels. Some of these networks may be members of the Network Advertising Initiative (NAI) or participate in the self-regulatory program of the Digital Advertising Alliance (DAA). To learn more about your choices with NAI members, visit their website at http://www.networkadvertising.org/choices/#completed. To learn more about your choices with networks participating in the DAA program, visit http://www.aboutads.info. Please note that even if you choose to limit, opt-out, or modify your preferences, you may still see or receive Zdvrd advertising on our websites, our internet marketing channels, and other websites, but such advertising will not be based on your browsing history.

    In addition, your device's browser may offer you preferences regarding the collection of your information or online activities by websites over time and/or across different websites or online services, and you can modify your preferences. Our website is committed to processing "Global Privacy Control" (GPC) signals from web browsers and automatically opting out of third-party targeting cookies for such visitors, but GPC technology is not yet fully developed and not supported by all browsers. You may also opt-out of certain interest-based advertising. To learn more about interest-based advertising or to opt-out of such advertising from participating members, visit the Network Advertising Initiative website and the Digital Advertising Alliance website at http://www.aboutads.info/choices. The options you choose will vary depending on your browser and device.

    We may provide certain personal information to certain consumer brands, advertisers, and other third parties, for example, to provide you with targeted advertising, customer analytics, a more personalized experience, and special offers. Specifically, identity information, user activity information, and/or transaction information may be shared through targeting cookies and data extraction. Zdvrd may benefit from these activities. Please visit the "Your Privacy Choices" page to learn more about such sharing and to opt out of such activities. You may also opt in to targeting cookies there and opt in to data extraction by contacting us as described below. In addition, as described above, our website is committed to processing global privacy control signals from web browsers.


    d. Location Information. When you visit our website, we may collect your approximate location information using your IP address and your specific location information (latitude and longitude) using your browser. You can opt out of the use of your specific location information collected when you visit our website online by selecting not to allow us to use location information when prompted by your browser or by managing your browser settings. Please note that such choices and browser settings do not limit our use of approximate location information obtained through your IP address.


    e. Mobile Device and Application Preferences


    f. Email. If you opt in to receive emails from us, we may send emails to your email address. To unsubscribe from emails from a member of the Zdvrd family of companies, reply "STOP" to any email you receive from that member. This will unsubscribe you from all emails from that member.


    g. Push Notifications. You can opt out of receiving push notifications at any time by adjusting the permissions on your mobile device.



    How We Use Your Information

    We will use your information in the following ways, as described in this Policy and applicable law:

    Fulfill, deliver, and communicate with you about information requests and orders for products and/or services.

    Maintain our loyalty program.

    Process transactions such as credit card applications, payments, and returns.

    Evaluate your job application.

    Administer surveys, sweepstakes, contests, or promotions.

    Register and service customer accounts.

    Provide customer service.

    Perform research and analysis.

    Alert you about products, services, and promotions, including product recalls.

    Help us improve and customize our products and services, websites, and internet marketing channels.

    Promote products and services we believe may be of interest to you and our partners.

    Protect the security and integrity of our stores, websites, internet marketing channels, and overall business practices.

    Enable event organizers, account holders, and others to utilize the features, functionality, and services of our websites, including facilitating communications between event attendees, members, and others.

    As may be disclosed in other ways at the time of collection.


    In doing so, we may:

    Combine certain Personal Information with non-Personal Information collected online and offline, including from third parties;

    Transfer or disclose such information within our corporate group (including affiliates and subsidiaries);

    Retain information necessary to provide you with products/services, comply with legal obligations, resolve disputes, and enforce agreements;

    Aggregate the information we collect and maintain it across the Zdvrd corporate group and our service providers;

    Process User Activity Information to associate you with your interactions on our websites and in-store services, including recognizing you and your preferences when you return to our websites or use our internet marketing channels, customizing advertising, and providing other services to you. We may display targeted advertising to you through our internet marketing channels. These ads are sent to groups of people who may share common characteristics, such as likely commercial interests or demographics. In addition to such customization, we use User Activity Information to ensure that our online presence operates effectively for you and your individual customer experience, to evaluate the use and benefits of such presence, and to support our websites and internet marketing channels;

    And use your device's location information to send you marketing communications that may be more relevant to your general location. We may also use this data to track local marketing efforts and the effectiveness of our store locator services.



    How We Disclose Your Information

    Subject to this Policy and applicable law, we may share your information (including Personal Information) with the following categories of third parties:

    With third-party businesses and service providers who assist us with our business operations, such as shipping providers, billing or other payment providers, payment card processors, IT services, customer service, email delivery services, marketing and research providers, and various companies that work with us to improve or provide our products and services and ensure data integrity, including advertising networks and data analytics providers. While we are not involved in the day-to-day operations of such businesses and providers, our agreements generally require them to use reasonable methods to ensure the security of any Personal Information and not to use such Personal Information for purposes other than providing the applicable services or as otherwise described in this Policy. However, even if a third-party business or service provider operates on our behalf, if you have an independent relationship with such third-party business or service provider, their use of your information may be governed by their independent relationship with you, and we are not responsible for such use.

    As we deem necessary in the event of a corporate sale (of assets or stock), merger, reorganization, change in corporate control, acquisition, insolvency, bankruptcy, or similar event (or portion thereof). In connection with various co-branded, warranty, delivery/assembly, and/or financial products or services, including our private-label credit cards.

    To comply with applicable law or reasonable requests based on government regulations, court orders, subpoenas, or similar related actions.

    When we believe it is necessary to protect the rights, property, or safety of Zdvrd, our customers, our partners, or others, to prevent damage or loss, or in connection with an investigation or suspected or actual fraud or other illegal activity.

    In connection with our event websites, we will share your information with the organizations on whose behalf we establish the website and for other features of such websites. Such organizations may, at their discretion, share your information with other event attendees, event website users, and public viewers. We encourage you to review the privacy policies of such organizations before deciding to share information with them.

    To the extent permitted by law, and as described above in the "Interest-Based Advertising" section, we may share Identity Information, User Activity Information, and/or Transaction Information through targeting cookies and/or data extracts. You may opt-out of such sharing at any time by following the instructions above. If you do not opt-out, we may share your contact information with third parties who we believe may offer services or products that may be of interest to you. Information that may be disclosed in other ways at the time of collection.



    How to Update Your Information

    For certain types of information, we provide several ways for you to access or update that information:

    If you have an account on one or more of our websites, you can log in to the applicable website and update the information and communication preferences provided on that website. Certain fields, such as passwords, may vary from one website to another. If you have multiple accounts with us or are registered on multiple websites, you will need to update each account.

    You can contact customer service via the link at the bottom of every page on our website to request an update to your account.

    If you participate in an organization that uses an event website co-hosted by us or hosted on its behalf, please contact that organization for options regarding how to update, display, or delete your information.


    Please Note:

    We may deny requests that are unreasonably repetitive, require disproportionate technical effort, jeopardize the privacy of others, or are impractical.

    After closing your account or updating or deleting any of your information, we may retain residual copies on our servers and backup systems to the extent permitted by law. Closing or updating information in one Zdvrd account (e.g., a Zdvrd online shopping account) does not guarantee that another separate Zdvrd account (e.g., a Zdvrd membership card account) can also be closed or updated.

    Closing an account does not affect the information we obtain through our information technology.

    Closing your account on an active website may not delete the information about you that has been added by the organization, its affiliates, or other third parties on the applicable website.

    To ensure the accuracy and completeness of information, we use third-party service providers to assist us in identifying and updating contact information (e.g., for changes in address).



    Security and Retention

    We employ a variety of security measures to protect personal information and the transactions we process. Our website uses encryption technology to protect personal information transmitted over the internet. Customers' online and mobile accounts are password-protected and have limited access.

    In addition, we implement various security measures to safeguard the personal information we maintain. While no company can guarantee the security of your information, we implement physical, administrative, and technical controls consistent with retail industry practices to mitigate such risks.

    We retain personal information based on a variety of factors, including (i) for business purposes, such as as long as your account is active, as long as reasonably necessary to provide you with our products and services, and for the other purposes for which we use your information as described above; and (ii) as long as reasonably necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. We may also retain archived copies of your information for a reasonable period of time. Please note that information managed by organizations may also be subject to their retention practices.



    Children

    Our website is intended for a "general audience" audience and is not directed to children under the age of 16. We do not knowingly collect personal information from children under the age of 16 without explicit parental consent; however, if your child registers on an event website affiliated with another organization, that organization may provide us with such information. By providing such information to an organization, you expressly consent to the organization providing us with such information. If you are a parent or guardian and believe we hold unauthorized information about your child under the age of 16, please email careers@zdvrd.com.



    Third-Party Links

    Our website and internet marketing channels may link to other websites that we do not control. Additionally, you may have accessed our website through a link or banner advertisement on another website. In such cases, the website you are linking to may collect information about users who click on the banner or link. These other websites are governed by their own privacy policies, and you should review those policies when you visit them to understand how they collect and use your information. We are not responsible for the privacy practices of third-party websites.



    Privacy Policy Updates

    We may update and revise this Policy from time to time. Please review this Policy periodically for any updates or revisions. If we make material changes to how we use your information that may materially and adversely affect your rights, we will notify you in advance, including by posting the proposed changes on the Website at least 30 days before the changes take effect. We recommend that you keep your email address and other addresses you have provided to us updated so that you receive any additional notices we may send you about material changes to this Privacy Policy. If you do not agree to the changes and do not wish to be bound by them, you should discontinue use of the Website. If you are a registered user, you may cancel your account within thirty (30) days by emailing us. Please provide your current and complete contact information when making your request. Otherwise, the changes will take effect thirty (30) days later or on the Effective Date, whichever is later.



    Contact Us

    If you wish to access, correct, amend, or delete your personal information we hold, or have any questions about our Privacy Policy, please feel free to contact us at careers@zdvrd.com.